The Netflix debacle

I received an email list night that I found rather humorous. Below is an excerpt:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password…in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.”

I have been a Netflix customer for the past 6 years and I have enjoyed it. I was pleasantly surprised when, 3 years ago, they unexpectedly lowered our monthly cost for a reason that escapes me now. I thought I was with a pretty cool company that would actually lower their customer costs as the company did better. When the price hikes came about I begrudgingly accepted them as the price of Netflix’s rising popularity. I knew the movie industry fat-cats would want a piece of the expanding Netflix pie, and licensing is a highly subjective pricing scheme so I knew there were going to be repercussions that would radiate down to us, the consumer.

When Netflix CEO Reed Hastings came out and said that DVD’s would be handled by a new company ‘Qwikster’, I had a major WTF moment. No really, there is nothing I want more than another website login, and an entirely separate queue for my movies. Really!? But then, they tantalized me the prospect of renting games with this new split. Hmm, I might be able to warm to this, maybe.

Now, the intrepid Netflix CEO made a blog post that says Quickster is dead before it ever started and game rentals are a possibility. Oh wow, so you are taking away something I didn’t like and something I did like. I guess the status quo is maintained, I love them but I don’t exactly hate them either.

At least there have been some positive rumblings for a native Linux Netflix client.

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